“Working with Dave is a dream. He took the time to understand my clients so we could talk to them in a way that wasn't sales-y, but rather empathetic. He helped me re-do my website copy, write heartfelt blogs and crafted an email series that converts. Dave also was able to write in a way that was authentic to my voice, but way more polished.”
“Working with David Pennington was exactly what I needed exactly when I needed it. I had lapsed into corporate speak and had lost my voice in the process. Our brand had become safe and, frankly, stale. I thought I was hiring a copywriter to breath new life into our content and instead I found a coach, a catalyst, a confidante. He challenged me and changed me. I'm now writing with joy again. I'm giving voice to my unique point of view and in the process the way I see my business has also fundamentally changed for the better. His methods are unconventional so you really have to show up with an open mind and willing to trust the process. I'd recommend working with David if you're willing to accept that your comfort zone is actually a prison and you're ready to be an accessory to setting yourself free.” Jennifer Lambert - Chief Strategy Officer - Terra Staffing Group
"David is the epitome of the saying ‘to be a strong editor, you first need to be a strong writer.’ He is both of those things and more. I would go as far to say he is the strong coach that the strong editor needs in order to coach the strong writer. I can always trust he'll bring ingenious problem solving, error-free prose and witty storytelling to the table. He is always quick to communicate, quick to forgive those who are slow to respond (guilty), incredibly reliable on deadlines, and somehow always finds a way to impress and go the extra mile. I highly recommend working with him in any realm of the creative writing, editing or strategy process — even if you just need a patient, encouraging coach to help give you a laugh and see the light at the end of the tunnel." - April Cumming, Content Manager - Outdoorsy.com
"Dave completely changed the game for our company, and his vision and storytelling has taken us to a level we could never have dreamed of. As our company has grown we have always felt that our website and marketing content were a weak point, but we didn't know what to do about it. Every time we sat down to try and revamp what we had ourselves it either got worse or more nebulous and complicated. With Dave as our guide, we have solidified our company vision, goals, and future plans, not only in regard to marketing but as a path forward for our company growth in general. I would highly recommend working with Dave and we can't wait to see where our continued relationship takes us in the future!"
Erik Moe, Principal, Motus Group