OutWord is a creative shop. We sell creativity.
Because that's your problem, isn't it? The reason you're stuck, the reason the core of your business has grown soft and the floor has fallen out from under your ass: you locked yourself out of the playground.
You're scared to create something important. Therein, you're scared to be creative.
We started in Advertising. Now, we're moving into a post-advertising world. Marketing was the promise of data and metrics delivered neatly to a world that wanted messy, chaotic, unbridled art.
Copywriting is an artform.
Art is when you feel something. No one can train you into an artist, you have to do the thing. And yes, I hate calling it that. I hate the word "copywriting."