I see a lot of postings for full-time jobs that I know are better suited for contractors. I’m quick to reach out to the person in charge of these sorts of things to see if there is a way we can work together.
They need concepts and copy and strategy. I’m never sure how they are going to get that out of someone they want to pay $19 an hour.
Recently, one of the conversations went…oddly.
“Why would you position yourself as “chaotic” and “raiser of hell and high water”?” she asked. She gleaned all of this from my LinkedIn profile. I’ll be the first to admit that it is far from conventional – as is the wash of bright pink and lacings of profanity.
It’s not so much that I have positioned myself this way. Rather, this is what I am.
Why bother with a neat and orderly approach in a world that pivots and shakes every hour of every day? Why opt for compliance and cohesion in a time when everyone is itching for *something* to go their way?
I grew up watching things fall down. I’ve yet to take a step without wondering who was about to pull the rug out from under me.
Chaos is the natural order of things. Things may look messy, but that’s just your perspective. To someone else it looks just fine. Everything is attempting to return to a state of entropy, so be wary of where your energy goes.
OutWord started on the realization that everyone was terrified of where they came from. The world faced a cult of conformity – we reacted to what we saw, but only so far as it didn’t outweigh someone else’s reaction. At our most basic selves we’re all an entropic mess and we’re all looking for someone to tell us that this is OK.
Your story matters as much as the next person’s story. Isn’t that great? Why should it matter that it doesn’t fit into the status quo?
OutWord works on a simple idea: “Imagine who you could connect with if you were real with yourself?”
Most companies and brands aren’t real or human. They are a product of a department with desks that are empty on the weekends, a product with the sole purpose of appeasing the shareholders.
Google only cares about your humanness because humans make data. Amazon is the mega-brand that forces everyone to ask, if only briefly, “is buying this an evil act?”
Why chaos? It’s all chaos.
You can spend hours crafting a neat and tidy customer flow and sales funnel even though your audience might see 15% of it. And of that 15%, none of it will be in the right order.
Keeping things in order takes a massive amount of energy. Chaos is easy.
