The gist is this: if you shortcut your copywriting with AI, you’re doing everyone a disservice.
You’d be amazed at how companies don’t really know what they are selling until a decent copywriter gets their mitts on the product. What if a floor cleaner is better served as a dessert topping.
When rushing to an LLM or AI, the questions and prompts are precise because you’re looking for an exact answer. “How do I sell X product to Y person?” The output from your prompt may not be right, but it is the closest you’ll get to answering your question.
Thing is, your questions are poorly put.
If you’re after innovation, a robot can’t help you decide what risk to take. Copywriters and the copywriting process is geared at one thing: figuring out the best way your solution can help an audience. This happens after a lot of fussing and fighting around with the background work, leaving plenty of time for the answer you’re looking for to percolate, leaving time for making observations about the world you, your audience, and your product exists within.
Otherwise, you don’t know where you belong and it’s anyone’s guess as to what you’re doing.
